Monthly Archives: September 2025

Headshots vs Brand Photography: What’s Right for Your Business?

Are you frustrated or confused about the type of photography your business really needs?
Many business owners know they need professional images to market their services but aren’t sure whether to book headshots, brand photography, or commercial photography or what the difference is between them.

As a Bromsgrove photographer with over 25 years of experience working with businesses across Worcestershire and the West Midlands, I’m here to help you cut through the confusion and choose the right photography to make your business shine.


What Is a Professional Headshot?

A headshot is a high-quality, close-up portrait that captures you at your best.
It’s perfect for:

  • LinkedIn profiles and professional networking sites
  • “About Us” pages on your website
  • Press releases, speaking engagements, and company directories

Your headshot is often the first impression potential clients, recruiters, or collaborators have of you.
A well-lit, professional image communicates confidence, credibility, and approachability, something a phone selfie simply can’t achieve.


What Is Brand Photography?

While a headshot focuses on you, brand photography tells the story of your business.
It’s a collection of images designed to show what you do, how you do it, and why clients should choose you.

Think of it as your visual marketing toolkit.
Brand photography might include:

  • Lifestyle shots of you working with clients
  • Behind-the-scenes images of your process
  • Styled product photos or service demonstrations
  • Team photos, office details, or location shots

These images give your audience a sense of your values, personality, and brand identity, ideal for websites, social media campaigns, and marketing materials.


What About Commercial Photography?

Commercial photography is a broader term that covers any images created to promote your business, products, or services.
This can include headshots, brand photography, product photography, and event photography, all focused on creating high-quality images that sell your business.


Which Do You Need?

The answer depends on your goals:

Need a polished profile photo? Book a professional headshot session.
Want to tell your brand story and create consistent marketing content? Choose a branding photography package.
Launching a new product or service? A commercial photography shoot can combine headshots, branding, and product images to cover all bases.

Many businesses benefit from a blend of these services.
Clients often start with headshots and then add brand photography as their marketing evolves.


Why Work With Julie King Photography

With a studio in Stoke Prior, Bromsgrove (just 2 miles from M5 J5 with free parking) and the option to shoot on location, I make sessions relaxed and enjoyable while delivering images that truly represent your business.

I’m also DBS checked for peace of mind and work with a wide range of clients, from start-ups and small businesses to charities and established brands, across Worcestershire and the West Midlands.


Ready to Elevate Your Business?

Whether you’re after a standout headshot, a full branding photography session, or a tailored commercial photography package, I’ll help you create images that attract your ideal clients and grow your business.

📸 Book your session today and let’s capture what makes your brand unforgettable.

➡️ Contact Julie King Photography
📧 Email: julie@juliekingphotography.co.uk
📞 Call: 07980 051892